Good food · Greater days
The taste you love. Plus protein.
Real dough products, no aftertaste, a lot more protein. Starting with pizza.
Good food · Greater days · + Protein · The taste you love · Plus protein
What’s different about us
The dough you love. Just with more protein.
Pizza that looks like pizza and tastes like pizza. No protein-powder aftertaste.
60
~60 grams of protein in one personal pizza
High-protein pizza: "High" is usually the word you steer clear of on a label. Ours is high in protein, in a pizza that looks and tastes like pizza.
* Preliminary values based on the development recipe. Final values will be updated after lab analysis.
One dough, plus protein
It all starts with dough.
Classic dough
Flour, water, olive oil, yeast and salt. Just as it is.
Months of experiments
Until the dough felt exactly like regular dough.
Plus protein
A blend of plant proteins: soy, pea and wheat gluten. No aftertaste.
Products
A family of dough products.
We're starting with pizza, and this dough is the base for a whole family of products.
- In development
High-protein personal pizza
A classic personal pizza: stone-baked dough, tomato sauce and cheese. It looks like pizza and tastes like pizza, just with about 60 grams of protein.
~60 g Protein
- Coming soon
Tortillas
Made from the same high-protein dough.
- Coming soon
Pizza bases
Made from the same high-protein dough.
- Coming soon
Laffa
Made from the same high-protein dough.
- Coming soon
Pita
Made from the same high-protein dough.
- Coming soon
Rolls
Made from the same high-protein dough.
- All products
For business
A new category for your menu, one your customers are already looking for.
What customers look for
Food people love, with more protein and no compromise on taste.
Easy to prepare
Arrives frozen and par-baked. A few minutes in the oven and it's ready.
Formats for business
Dough balls (250 g) and ready-made pizzas.
Plus taste · Plus protein · Plus choice · Plus what you love · Good food · Greater days
Questions & answers
What people ask us
How much protein is in the pizza?
About 60 grams of protein in a whole personal pizza, based on preliminary values. Final values will be published after lab analysis.
Can you taste the protein powder?
No. That's exactly what we worked on hardest. Even in the tastings at the factory, nobody noticed an aftertaste. It's a completely regular pizza, just with more protein.
Which products are coming?
We're starting with pizza, and the dough we developed is the base for a whole family of products: tortillas, pizza bases, laffa, pita and rolls. We'll update here as they arrive.
Can my business get a tasting?
Of course. Fill in the form and we'll get back to you to arrange it. To begin with, we're visiting businesses in central Israel and the Sharon.
