Our story
Every dish I got right felt like carrying on something of hers.
Nobody ever left Grandma Raya’s table hungry. What I miss most, and remember most, is the smell: after kindergarten or school I’d walk into her home, and the smell of warm food was everything to me.
I only understood how much she had shaped me after she passed away. That’s when I started spending more time in the kitchen. At first it was just cooking, and then it became much more than that. Every dish I got right felt like carrying on something of hers.
I’m not a gym fanatic, I don’t have a six-pack, and I love to eat. I really do.
As a biology student who had started changing the way I ate, I ran into a frustrating problem: all I was offered was dry chicken breast, rice cakes and protein bars with the texture of chalk. And I wanted real food: pizza, warm pita, a good bake. The kind of food you love.
I couldn’t find a product like that, so I started developing it myself. Months of experiments, of doughs that didn’t work and of tastings. I had one goal: dough that looks and tastes exactly like regular dough, with no protein-powder aftertaste, and with a lot more protein. I started with pizza.
When it was time to name the brand, there was no question. RAYA, after my grandmother, who started my love of food. The + is what I added: more protein, more thought in every product, and more ways to choose the food you love. RAYA is the root, and the plus is what we carry forward.
Our story
Where the love of food begins.
Starting to cook, and learning.
A change in diet, and not one product that actually tasted good.
Months of experiments, until the dough was right.
We taste it, and there's no aftertaste.
On its way to you.
What guides us
Real dough that looks and feels like dough.
A lot more protein, without the protein-powder taste.
Pizza, warm pita, a good bake. Just as they are.
Good food is a way of loving people.
Good food, greater days.
Aviel Tahalov· Founder, RAYA+
